Parameterization of a Social Listening tool is not that easy. It will depend on how you want to use the solution and for what purpose the extracted value will be exploited. After having discussed about the importance of social listening and its...
When brands think about social networks, they plan a way of broadcasting messages (advertising ones) and of working proximity with their clients and/or prospects. But, in reality, there is another facet, probably more important : discover what is...