Parameterization of a Social Listening tool is not that easy. It will depend on how you want to use the solution and for what purpose the extracted value will be exploited. After having discussed about the importance of social listening and its...
Social media has been advancing quickly and introducing a wide scope of new challenges and opportunities for companies to catch audience attention. Constant birth of new social media platforms, expanding adoption and usage of AI, growth of messaging...
When brands think about social networks, they plan a way of broadcasting messages (advertising ones) and of working proximity with their clients and/or prospects. But, in reality, there is another facet, probably more important : discover what is...
Which marketplace payment solution should we select? WHY IS PAYMENT SOLUTION CRITICAL – PERSPECTIVESince a decade, we have witnessed the rapid growth of e-commerce worldwide. The revenue in worldwide e-commerce market is expected to show an annual...
Take a more direct and efficient look into our A/B Testing Industrialization Guidelines with the infoigraphic powered by Axys Consultants and Wenqian Wang (Digital and Analytics Consultant) A/B testing is a fantastic method for figuring out the best...
72%* of the companies consider User Experience optimization is a priority, to put theory into practice, we need a robust methodology. Now let’s check out what we can do by going through the main steps of A/B testing guidelines. 72%* of the companies...