Parameterization of a Social Listening tool is not that easy. It will depend on how you want to use the solution and for what purpose the extracted value will be exploited. After having discussed about the importance of social listening and its...
When brands think about social networks, they plan a way of broadcasting messages (advertising ones) and of working proximity with their clients and/or prospects. But, in reality, there is another facet, probably more important : discover what is...
Before starting an S2P project, it is necessary to be aware that data related topics are crucial to ensure a proper operation of the solution. Our clients often do not enough focus on data issues and do not consider data as one of the pillars to...