Marketing

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Social Listening
22 July 2020

Useful tips for the configuration of your your Social Listening’s solution

Parameterization of a Social Listening tool is not that easy. It will depend on how you want to use the solution and for what purpose the extracted value will be exploited. After having discussed about the importance of social listening and its several uses, then about the selection mode of an appropriate solution to specific and precise goals, we will today speak about the question of configuration of a Social Listening tool.

Social Listening
1 July 2020

How to choose the right social listening tool for you?

Social media has been advancing quickly and introducing a wide scope of new challenges and opportunities for companies to catch audience attention. Constant birth of new social media platforms, expanding adoption and usage of AI, growth of messaging apps and chatbots, evolving “dark social”, to give few examples, have been disrupting the digital world. So, businesses are forced to adapt to survive.

Social Listening
23 June 2020

From measuring e-reputation to marketing : Social Listening ? What for ?

When brands think about social networks, they plan a way of broadcasting messages (advertising ones) and of working proximity with their clients and/or prospects. But, in reality, there is another facet, probably more important : discover what is said about your company on the web.

24 February 2020

The Golden Rules for Selecting Your E-Payment Solution

Since a decade, we have witnessed the rapid growth of e-commerce worldwide. The revenue in worldwide e-commerce market is expected to show an annual growth rate (CAGR 2019-2023) of 8.9%, resulting in a market volume of US$2,854,203M by 2023.

IA et RH entre fantasmes et réalité
3 February 2020

Artificial intelligence and hyper customization of Marketing

During our first round table of the year that occurred January, the 30th in Hyatt Madeleine in Paris, we chose to evoke hyper customization theme. Why this choice of hyper customization helped by AI ? As Jean-Luc Marini and Julien Samarcq remembered it : “hyper customization is a necessity in order to maintain clients’ loyalty and to assure brands’ sustainability.”.

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