Marketing & digital expertise
Every year, new trends and technologies emerge that redefine the way in which brands interact with their customers: the advent of new channels, new consumer expectations with regard to the environment and omnichannelity, the rise and impact of AI on marketing performance, the platformisation of services, etc.
Omnichannelity is a must, and involves an integrated, personalised customer experience across all channels, which has become possible thanks to Digital and Data.
Our missions ?
To work with you in this constantly changing world to take advantage of new opportunities and amplify the value of your marketing actions thanks to Digital and Data
Define new services using agile product design methods, design and digitise your customer journeys to ensure that your interactions are perfectly hybridised
Measuring, optimising and steering your marketing actions and advertising investments: we help you to make the most of your data andAI to effectively reach your targets and generate customer satisfaction.
Our marketing support
Assessment and roadmap
Opportunity assessments, development of digital service offerings, digital maturity diagnostics, and roadmap definition.
Product design
OKRs, Ecosystem Map, User Personas, Focus Groups and User Testing, Story Mapping, Change Management, Go-to-Market.
Marketing performance monitoring
Data mapping, management model, KPIs, datavisualization, reporting, and governance.
AI Marketing
Modèles d’attribution, scoring d’audience, prédiction de leads, Assistant augmenté, IA générative
Attribution models, audience scoring, lead prediction, augmented assistant, generative AI.
Operational Excellence
Management, inter-agency coordination, decision support, agile methodologies, PMO.
User Adoption
Démarche d’adoption et d’adaptation aux nouvelles technologies et outils, culture de la donnée
Adoption and adaptation process for new technologies and tools, data-driven culture.
Solution selection support
Solutions Analytics, Social listening, datavisualisation, UX, CRO, attribution et mesure publictaires, Lead management…
Analytics solutions, social listening, datavisualization, UX, CRO, advertising attribution and measurement, lead management…
Un projet à nous confier, rencontrez nos experts
Julien SAMARCQ
Directeur, BU Data
Marc MIRONNEAU
Directeur, BU Data
Do you have a project in mind ?
Transforming your organization is a complex challenge requiring strategic vision, specific skills and unfailing responsiveness.
Axys is committed to meeting your needs as quickly as possible, and to providing you with customized solutions tailored to your specific challenges.
Join the Axys family
Joining Axys means being part of a collective where we are proud to promote diversity and equal opportunities within our teams. Our differences are our strength!
Are you looking for a new challenge? We offer you an enriching candidate experience based on exchange and transparency. Axys is also an inclusive recruitment process that promotes difference and diversity.
